Technology of transfer printing is used for printing on textiles in those cases, where the direct printing cannot be applied. It can be used mainly for printing on nonstandard textiles, printing of more difficult colourful motifs, or printing on poorly accessible or non-flat places. When using transfer, the print is not applied directly on the material, but is printed beforehand as a mirror image on a special transfer paper. This prepared motif is then ironed on the material using thermopress, which is a technology based on working with high temperatures and pressure. One of the many advantages of transfer printing is the durability and resistance to laundering.